The Golden Trio: 3 Simple Rules Every Investor Should Know
The Golden Trio: 3 Simple Rules Every Investor Should Know

The Golden Trio: 3 Simple Rules Every Investor Should Know

The Golden Trio 3 Simple Rules Every Investor Should Know


Investing can be a daunting endeavor, both for those new to the game as well as seasoned investors. With the volatile nature of financial markets, it’s crucial to have a solid strategy in place to navigate the complexities of the investment world. In this blog post, we’ll explore the three simple rules of investing that can serve as a guiding light for investors looking to build a robust and resilient portfolio.

Rule 1: Own Equities

Equities, commonly known as stocks, represent ownership in a company. When you own equities, you become a shareholder, entitled to a portion of the company’s profits and voting rights at shareholder meetings. Investing in equities can offer significant long-term returns, making them a cornerstone of many successful investment portfolios.

Rule 2: Diversify Globally

Diversification is a risk management strategy that involves spreading investments across different asset classes, sectors, and geographic regions. While owning equities is essential, it’s equally important to avoid putting all your eggs in one basket. Diversifying globally helps protect your portfolio from the risks associated with economic downturns, regional crises, or industry-specific challenges.

Global diversification allows investors to participate in the growth of various economies and industries, reducing the impact of poor performance in a particular market. By holding a mix of assets from different regions, investors can enhance the stability and resilience of their portfolios.

How to use Rule 2: Investors can achieve global diversification by investing in international stocks, bonds. Exchange-traded funds (ETFs) and mutual funds that focus on global diversification can provide a convenient and cost-effective way to spread investments across different markets.

Rule 3: Rebalance

Market conditions are dynamic, and the value of different assets in your portfolio will fluctuate over time. Rebalancing involves periodically adjusting your portfolio to maintain your desired asset allocation between stocks and bonds. This ensures that your risk exposure stays within your tolerance levels and that your portfolio remains aligned with your investment goals.

Rebalancing typically involves keeping your stock and bond allocations consistent with your risk tollerence.  With a 50% stock and a 50% bond portfolio, rebalancing takes place when these percentages adjust.  This disciplined approach helps investors  to optimize the overall risk and return profile of the portfolio.

How to use Rule 3: Set a regular schedule for portfolio review and rebalancing, such as quarterly or annually. During these reviews, assess the performance of each asset class and make adjustments as needed. Rebalancing not only helps manage risk but also ensures that your portfolio remains aligned with your long-term financial objectives.


While investing will always carry an inherent level of risk, adhering to these three simple rules—owning equities, diversifying globally, and rebalancing—can provide a solid foundation for a successful and resilient investment portfolio. By understanding these principles and applying them strategically, investors can navigate the complexities of the financial markets and work towards achieving their long-term financial goals.

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